Small Business Marketing: Top 5 Ways To Promote Your Growing Business

What are the top 5 ways most small businesses get their marketing off to a good start?

We at Lawrimore Inc. have worked with many young and start-up businesses over the years, and we've learned these five represent the best investments you can make to promote your new business and brand. That's why they are the 5 most often selected by our small business marketing clients.

• Graphic Identity Package - A professional logo, stationery and business cards give your business a distinctive, established look that inspires confidence in potential customers and makes you feel good to. Learn more here.

• Internet Website - Today this is not an option but a necessity. You want to be able to direct people to your website to learn more about your business. You want an email address that says "myname@mycompany.com" and not @yahoo, @hotmail or other addresses that indicate you really don't have a company. Learn all about websites and search engine optimization here.

• Public Relations - How are people in the marketplace going to learn your business exists? PR is a great tool, especially if you have an interesting story to tell. Articles in local newspapers, magazines, and even national industry publications are very cost-effective ways to get the word out. Learn about PR here.

• A small brochure you can leave behind or mail to prospects, or whip out of your pocket at a networking event, is a great way to help people understand what your business does and how it can help them. Learn more about publications and the creative-production process.

• Strategic Analysis is a process we've developed and refined over many years to help all kinds of different businesses get a handle on their competitive advantages and greatest opportunities for marketplace success. It's a big-picture process that only takes 3 hours of your time yet it generates a tremendous amount of valuable information and confidence. Learn about strategic analysis here.  

Want an estimate for one or more services you're interested in? Use our online contact form for a free quote, face-to-face meeting, or both. We'll give you a 10% discount on your first project if you use our online contact form to tell us about your needs. Want to talk? Call Buck Lawrimore at 704-332-4344.