Small Business Marketing: Top
5 Ways To Promote Your Growing Business
What are the top 5 ways most small businesses get their marketing off to a good start?
We at Lawrimore Inc. have worked with many
young and start-up businesses over the years, and we've learned these five
represent the best investments you can make to promote your new business and
brand. That's why they are the 5 most often selected by our small business
marketing clients.
• Graphic Identity Package - A professional logo, stationery and
business cards give your business a distinctive, established look that
inspires confidence in potential customers and makes you feel good to. Learn more here.
• Internet Website - Today this is not an option but a necessity. You
want to be able to direct people to your website to learn more about your
business. You want an email address that says "myname@mycompany.com" and not
@yahoo, @hotmail or other addresses that indicate you really don't have a
company. Learn all about websites and search engine
optimization here.
• Public Relations - How are people in the marketplace going to
learn your business exists? PR is a great tool, especially if you have an
interesting story to tell. Articles in local newspapers, magazines, and even
national industry publications are very cost-effective ways to get the word
out. Learn about PR here.
• A small brochure you can leave behind or mail to prospects, or
whip out of your pocket at a networking event, is a great way to help people
understand what your business does and how it can help them. Learn more about publications and the
creative-production process.
• Strategic Analysis is a process we've developed and refined over
many years to help all kinds of different businesses get a handle on their
competitive advantages and greatest opportunities for marketplace success.
It's a big-picture process that only takes 3 hours of your time yet it
generates a tremendous amount of valuable information and confidence. Learn about strategic analysis here.
Want an estimate for one or more
services you're interested in? Use our online contact form for a free quote,
face-to-face meeting, or both.
We'll give you a 10% discount on your first project if you use our online contact form to tell us about
your needs. Want to talk? Call Buck Lawrimore at 704-332-4344. |