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Strategy is in many ways the most important of all management roles – yet it is often neglected.
The reason strategy
is so important is it involves carefully developed group decisions
to concentrate your organization’s major resources (money,
people, activity etc.) on your greatest opportunities. But
in the hustle and stress of day to day work, strategy is often
not a priority.
One reason is that people don't have the 21st
Century strategy management tools that Lawrimore provides you.
All are designed to be very cost-effective and time-effective
for you and your management team:
(1) Strategic Analysis involves
an in-depth discussion with the management team (you decide
who participates) of what is most important to you, how you
create value for customers, positive and negative forces at
work, critical issues to be managed, visions for the future,
and other vital elements. This process is one we have continuously
refined over many years to reflect what works best in the real
world, including best practices of leading organizations. It
is the ideal way to get a hands-on understanding of how you
can improve your success, some things you do yourself and some
with Lawrimore's assistance. After facilitating the Strategic
Analysis meeting, we prepare a summary report and recommendations
- a menu of options for what you |
might do next - and present them to your group in a follow-up
meeting.
(2) Strategic Research involves surveying the perceptions,
opinions and needs of customers, employees and other key groups.
This is important because the Strategic Analysis just gives
one picture of reality - the management team's view. But what
do customers think about the company? And what ideas do your
employees or associates have for improvements? And what's going
on inthe marketplace in terms of competitors and trends that
you might not be fully aware of? All these are questions which
can be answered with various kinds of Strategic Research. Strategic
Research is also very valuable in providing information that
will help make difficult decisions regarding critical issues
and priorities uncovered in the Strategic Analysis.
(3) Strategic Planning involves setting goals for the future
and developing action plans to achieve those goals. It is very
important for strategic planning to be concise, realistic,
and adaptable to constant change. Many people have had bad
experiences with highly detailed, rigid strategic plans that
ended up being a big frustration and a waste of lots of time
and money. To avoid those and other problems, and emphasize the positive dimensions,
Lawrimore has developed a very effective
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process
we call Dynamic Strategic Planning. We have devoted an entire
website plus a downloadable e-book on the subject. Click here
to visit that site.
Lawrimore also offers these additional strategic services:
• Solution Finder is a colorful diagram that explains
the relationship of overall strategy to marketing, communications
and other ways to strengthen your business
• Organization Development will enhance teamwork, unity and improvements
• Economic Development strengthens local economies, attract new industry
and enhance quality of life.
• Measurement and Evaluation Systems are quite valuable in helping your
people and action plan stay on course. We also provide marketplace monitoring
services to help you track changing developments and trends in the marketplace
so you can adapt quickly to evolving opportunities.
To discuss your needs and how these strategic services might
work for you, be sure to contact us using our online contact
form or calling 704-332-4344.
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