Search Engine
Optimization: The Great New Way To Get More Business - Cheap
  The key to getting new customers through
your website consistently and inexpensively is not just HAVING a website but getting it ranked high in the
search engines like Google, Yahoo and Live Search. This is called Search
Engine Optimization (SEO). Charlotte area companies can use it to attract local or national customers, depending on how it's used.
If your website is just sitting on a server
somewhere in cyberspace, the search engines may not even know it exists. In
fact if your website is not on the first page of search results, chances are
slim that any potential customers will find you.
Considering that over 70 percent of people
in the U.S. who are looking for a solution to a problem, a provider or
resource, start with an Internet search engine - and you get the picture.
If you found this website through a search
engine, it was no accident. This website you are on right now is highly
search engine optimized for a number of keywords which potential clients use
when they are looking for a firm like ours.
Many web designers do not understand or
practice search engine optimization. For example, pretty animated splash or
flash home pages are INVISIBLE to search engines. They can even be
counter-productive if they don't have the right links to other pages. By contrast, well-optimized pages can attract thousands
of dollars in new business, and once they're created, they keep working for
free!
So that our SEO services can be high quality and low cost, we partner with some of the top SEO firms in India, where hourly rates are a fraction of U.S. rates. You interface with us so you can be sure we understand your business and communicate in perfect English. We interface with them to keep them laser-focused on what will benefit your website most cost-effectively. By consistently working as a team month after month, we are able to move each client's search engine rankings higher and higher. This requires a combination of changes to your website text, a strategic approach to identifying and emphasizing 15 or more keyword phrases which potential customers might use, and getting inbound links from other websites through a variety of methods.
Does it work? Lawrimore Inc. ranks at or near the top (it changes from time to time) in Google and other search engines for "Charlotte marketing firm," "benefits of public relations," "Charlotte internet marketing strategy" and other keyword phrases that potential customers are looking for. This brings us a steady flow of new clients. Over time you can expect the same results in your industry or business field - in some cases locally, in some cases nationally, depending on how competitive your keywords are.
We at Lawrimore are very excited about the
power of Search Engine Optimization in Charlotte and worldwide, and look forward to helping you achieve
high rankings and sales results! Contact us today using our online contact form or call 704-332-4344. |