Market Research Ensures
Your Success Before You Leap

A major magazine article about "My Biggest Failures" quoted major business leaders who made colossal mistakes. In almost every case they blamed their error on jumping to a costly decision without doing good market research first.

Most clients Lawrimore works for have never conducted any formal research before engaging us. But they soon see it can be tremendously valuable in helping make smart decisions and discovering unknown facts. So we encourage you to review these options, all of which can help establish a rock-solid foundation for developing any kind of success initiatives:

(1) Customer/Prospect Survey - Nothing is quite as exciting and energizing as having a clear picture of your customers' or prospects' perceptions, needs, values, satisfactions, and suggestions for improvement. Valuable results can be achieved with anywhere from 8 to 800 calls, depending on your budget and number of customers. Random dial telephone surveys are the ONLY form of market research that allow estimating statistical probabilities of results. For example a random dial survey of 400 representative people has a 95% confidence level of representing the entire target population, plus or minus 5%.You can take that kind of confidence to the bank.

(2) Mail Survey – Still the most cost-effective way to get feedback from a large number of people, we can manage all the work or team with your staff to save time and money for best results

(3) Focus Group - A group discussion involving 8-12 customers, prospects, or employees, allowing more in-depth probing and creativity than telephone surveys; especially economical if participants are within easy driving distance.

(4) Information Searches - Locating and analyzing the most current market information, especially trends and innovations, accessing proprietary data sources as well as the Internet, print material sources, trade association libraries, expert interviews etc. If you need valuable information, we are very experienced at finding it.

(5) Market Targeting-Analyzing your present customer base by SIC or NAICS Code (industry category), size and other factors, and selecting the most profitable market segments to target for development. Obtaining qualified lists of actual prospects in each target market and helping you import them into your in-house computer database if desired.

For more information about how Lawrimore's market research services can help you, please contact us using our online contact form or call 704-332-4344.

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