Most clients Lawrimore works for have never conducted any formal research before
engaging us. But they soon see it can be tremendously valuable in helping
make smart decisions and discovering unknown facts. So we encourage you to
review these options, all of which can help establish a rock-solid
foundation for developing any kind of success initiatives:
(1)
Customer/Prospect Survey - Nothing is quite as exciting and
energizing as having a clear picture of your customers' or prospects'
perceptions, needs, values, satisfactions, and suggestions for improvement.
Valuable results can be achieved with anywhere from 8 to 800 calls,
depending on your budget and number of customers. Random dial telephone
surveys are the ONLY form of market research that allow estimating
statistical probabilities of results. For example a random dial survey of
400 representative people has a 95% confidence level of representing the
entire target population, plus or minus 5%.You can take that kind of
confidence to the bank.
(2)
Mail Survey – Still the most cost-effective way to get feedback from
a large number of people, we can manage all the work or team with your staff to save time
and money for best results
(3)
Focus Group - A group discussion involving 8-12 customers,
prospects, or employees, allowing more in-depth probing and creativity than telephone
surveys; especially economical if participants are within easy driving
distance.
(4)
Information Searches - Locating and analyzing the most current market
information, especially trends and innovations, accessing proprietary data
sources as well as the Internet, print material sources, trade association
libraries, expert interviews etc. If you need valuable information, we are
very experienced at finding it.
(5)
Market Targeting-Analyzing your present customer base by SIC or NAICS
Code (industry category), size and other factors, and selecting the most
profitable market segments to target for development. Obtaining qualified
lists of actual prospects in each target market and helping you import them
into your in-house computer database if desired.
For more information about how Lawrimore's market research services can
help you, please contact us
using our online contact form or call 704-332-4344.
A major magazine article about "My Biggest Failures" quoted
major business leaders who made colossal mistakes. In almost every case they
blamed their error on jumping to a costly decision without doing good market
research first.