|
Marketing is the most powerful process to help your business
increase sales and improve its brand image in the marketplace.
Marketing is such a huge field that it cannot adequately be
explained in a page. But essentially marketing works best to
increase your sales using a 4-stage process involving these
key components:
(1) Market Research involves finding out what customers want
from your business, how they perceive you now, and how you
can improve their satisfaction. It can also include asking
potential customers or prospects similar questions, as well
as what it might take to get them to consider another provider
(e.g., your business). Lawrimore provides so many market research
services we have dedicated another page to that - please click here for details.
|
(2) Marketing Planning creates an overall marketing plan for
your organization. It includes objectives, target audiences,
media, budget, schedule and responsibilities. A marketing plan
is typically done for a year and must be flexible to adapt
to new opportunities that arise. For details on our marketing
planning services, click here.
To learn more about marketing strategy, check out this page.
For business-to-business or b-to-b marketing, get more information
here.
(3) Marketing Communications involves all the different ways
your organization communicates with customers, prospects and
other key groups. There are actually about 50 ways to communicate,
but for convenience we divide them into branding, websites,
publications, public relations, and advertising.
|
Click here
to learn more about communications.
(4) Evaluation and Measure-ment are vital to make sure your
money and resources are being used most effectively, and to
continuously improve.
In a multi-dimensional marketing program,
it's essential to track where leads are coming from, and to
evaluate the new income generated in comparison to the cost
it takes to get it. For more details on Evaluation and Measurement,
click here.
To discuss how marketing can help your business or organization,
please use our online contact form or call 704-332-4344. We look forward to helping you! |
