How Lawrimore Is Different -
And How That Benefits You

How do you choose a marketing firm? It's not easy, because every one is different. We'd like to help you make your decision by explaining briefly how Lawrimore Inc. is different from other agencies, and how that benefits you.

1. Full-service - As you can see from the various pages on this website, Lawrimore provides a wide variety of marketing-related services. It has always been our aim to meet all of our clients' marketing needs, and over 25-plus years, a whole lotta needs arise! Our capabilities to do marketing plans led to requests to provide strategic plans. Our capabilities to do publications from start to finish led to requests to do websites from start to finish. There is practically nothing in the wide field of marketing that we cannot provide you, either directly or with our strategic partners around the world.

2. Customized - Every person and organization we work with has different personalities, needs, dynamics, budgets, goals and more. So our services to you will be highly customized to your unique needs and situation. We can work on a single-project basis, a multi-project basis, or a year-round marketing program arrangement. Usually we begin with some type of needs assessment so we can truly understand your business, purposes and preferences, and work with you to develop project and program specifications that are just right for you and your available budget.

3. Cost-Effective - Lawrimore is probably one of the most cost-conscious marketing agencies you will encounter. We try to follow the Golden Rule and only recommend what we truly believe is in your best interest. This does not mean we are cheap, because we are not. But it does mean we hate to see anyone waste money, and marketing - especially advertising - can be "a hole down which you pour money" if you aren't getting good advice. Whenver practical we like to put all agreements in writing up front, so it is crystal clear what is expected on both sides and what the cost or target budget will be. Most of our clients stay with us for many years, and mutual attention to cost-effectiveness is key to making that happen.

4. Creative - We at Lawrimore have developed what we call the True Creativity Formula: "Creativity = Originality + Appropriateness." Any child can be original, and all too many people in the marketing-advertising field bring a child-like approach to creative work. It takes years of exprience and solid busines knowledge to understand what is appropriate for each client's business, purposes, brand image, target market, and long-term success. We've won many regional and national awards for our creative work, but we're even prouder that we've helped clients sell millions of dollars worth of products and services. Great creative work is extremely difficult because it must be on-target, right for the job, not just clever. That's what we'll produce for you when you need creative marketing work.

5. Strategic - We are strategic thinkers. We believe good strategy is the key to business and organizational success. We have studied all kinds of strategy in depth and used the best of the best to help our clients move up to the next level, and the next. The focus of all good strategy is "Concentrating Resources On Your Greatest Opportunities." Identifying your greatest opportunities and strengths, and building on them over time, as well as making bold moves at the decisive moment, are keys to strategic success in today's highly competitive marketplace. Count on Lawrimore Inc. to be your caring strategic partner.

Let us show you how the things that make us different can make a valuable difference for you. The first meeting is free, so don't hesitate to use our online contact form or call us at 704-332-4344. Your success is our success.