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If you want your company or organization to become better
known in the marketplace, so customers come to you instead
of you hunting for them, you need a carefully planned and implemented
communications program.
Organizational communications includes branding and brand
names, publications (brochures, newsletters etc.), a good website
that is search engine optimized, public relations (publicity),
advertising and other media.
Actually there are over 50 forms
of communication you could use, and deciding which one is best
for your objectives and budget takes careful analysis and planning.
Let's briefly review the key options, then you can explore
other pages to learn more.
• "Branding" is the broad term that refers
to a consistent program of attaching your brand name and logo
to every form of communication you use, but also having a concise
branding phrase or Unique Selling Proposition (USP) that quickly
signals one or more key benefits you offer customers. For example,
Lawrimore's branding statement is "Creative Strategies
For Your Success." No other agency that we compete with
uses those exact words.
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The brand name that you use for your company is also very
important and can have positive or negative connotations in
the target market. Click on this link to learn more about:
branding and brand names.
• Publications and graphic design are still very valuable
communications tools in spite of the Internet. When a potential
customer can hold in his or her hands an attractive brochure
about your business and the benefits you offer, it provides
a reassurance and convenience that the Web does not - and it
doesn't even need electricity to work! You also need to give
careful thought to the design of your logo, business card, letterhead
and envelope, as this is often the first impression a prospect
gets of who you are and what you do. Learn more here about
publications and design.
• Website design is more important today than ever before.
Recent studies show that about 80% of both business and consumer
buyers start their search for a supplier on the Internet. They
go to Google, Yahoo or other search engines and type in what
they are looking for. Amazingly many small businesses still
do not have websites. And even for those who do, few of them
are search engine optimized.
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• Search engine optimization ensures
that your website is designed for high rankings of key words
which potential customers use when they are searching online.
For example, this website has high Google rankings for "Charlotte
marketing," "benefits of public relations," and
other key terms. So Lawrimore will give you not just an attractive
website, but also help you get ever higher rankings through
search engine optimization. Learn more about website design
and search engine optimization here.
• Public relations is the most inexpensive form of organizational
communications, yet few small businesses know how powerful
it can be. One electronic press release sent to the right media
and distribution services can get the word out about your company
or its services at absolutely no cost except for a little creative
time.You don't have to depend on local newspapers or TV stations
carrying your story, although it's great if they do. Internet
Public Relations is a new field that allows you to get your
story directly to potential customers who are searching online.
Learn more about the benefits of public relations here.
To learn more contact Lawrimore Inc. at 704-332-4344 or use our online contact form. |
