Charlotte
NC PR Firm Provides
Local And National Publicity
 Lawrimore Inc. is a Charlotte NC
PR firm with over 30 years of award-winning experience writing and
placing articles in local, state, national and international media. If you
have never worked with a Charlotte NC PR firm, let us explain how we work
and how it can help your business like nothing else.
Public relations (PR) is a highly
cost-effective marketing tool because, unlike advertising, you do not have
to pay the media for space in their pages or time in their broadcasts.
That's why it's often called "free" publicity. However, unless you do it
yourself, you do have to pay someone to write and place the articles, and
often to take a good photograph illustrating the story's main focus. We do
all that for you, as often as you and we can generate story ideas.
Recently an article we wrote and
photographed for a client was on the front page of the largest plastics
industry trade magazine in the country. Another ran on The Charlotte
Observer's Carolina Living front page, complete with a color photo, and
generated a ton of business for our client. Here's what they wrote:
"Our business has nearly doubled since the
article you wrote for us
appeared in The Charlotte Observer. This was one of the best
investments we have made since we started our business."
Our president Buck Lawrimore began his
career as a Charlotte Observer reporter, and he has worked with the
Charlotte media as well as state and national media his entire career. He is
one of the most experienced professionals among all Charlotte NC PR firms.
This means he knows what the media are looking for, and how to write and
promote a story that will appeal to the media as a legitimate news or
feature article. Once we learn about your business, we can suggest several
story possibilities that might work the best.
Public relations is one of the most
economical forms of marketing available. Writing and placing an article
typically only costs a few hundred dollars but can generate thousands of
dollars in new business. However, PR works best not as a one-shot effort but
as an on-going program. Even the smallest businesses can often generate some
kind of news once a month or at least once a quarter. And there are
thousands of media to aim for. In fact there are so many national trade
magazines (focused on specific industry sectors) that it sometimes is easier
to get "local" coverage through national media than through local media.
Repeated exposure on multiple media means potential customers are reading
about your business regularly, making it much more likely that they will
turn to you when they have a need you can meet.
So if you're looking for a Charlotte NC PR firm that has a proven track
record of helping businesses increase their income with the power of PR, be sure to contact
the professionals at Lawrimore Inc.
using our online contact form or
calling 704-332-4344.
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Who is
Lawrimore Inc.? A brief background-overview
Use our online contact form to tell us what
you want and get a 10% discount on your first project
View our portfolio of websites and other
creativity
View our long client list
How we work and charge - an explanation
Call us to talk about what you want and get your questions answered
quickly at 704-332-4344
Write us at: Lawrimore Inc.
1320 Fillmore Ave., Ste. 312
Charlotte NC 28203
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