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LAWRIMORE BLOG

LAWRIMORE BLOG, BY BUCK LAWRIMORE, PRESIDENT

Thoughts, Ideas and Observations by Buck Lawrimore, Company President

Track Your Social Media and Online Contacts with Nimble.com

Nimble.com is a new free online service that lets you integrate your emails, Twitter, Facebook, LinkedIn and other social media accounts in one dashboard so you can keep up with all your who’s saying what to whom.

If you don’t have time for staying on top of that flurry of messages flying around on all those media, just pull them all into your own Nimble.com subdomain and relax.

Nimble will also import all your contacts into one central database, synchronize your activities with Google Calendar and other sources, even track online deals such as eBay purchases.

So give Nimble a try – you’ll find it is indeed Nimble and fun to use.

Google Offers NC Businesses Free Websites for 1 Year

GoogleGoogle has just announced “North Carolina Get Your Business Online.” Google worked with local partners to design the program, which will help drive economic growth by giving North Carolina businesses the tools and resources to establish a website, find new customers, and grow their business.

Get Your Business Online is an easy and fast way for North Carolina businesses to get online. For the next year, participating North Carolina businesses can go to http://www.americagetonline.com/north-carolina/ to get a free website as well as free tools, training and resources to help their business succeed online. Google is partnering with Intuit to provide its popular Intuit Websites offerings for free including an easy-to-build website, a customized domain name and web-hosting for one year. After the first year the website will cost $4.95 a month.

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‘Google Search Plus Your World’ Changes Search Engine Optimization

In recent weeks, Google has made such dramatic changes in how it conducts business that it will affect all of us. As a professional provider of SEO (Search Engine Optimization), we want to explain this in brief, and attach a “white paper” below that provides further details if you are interested.

Basically Google is envious of Facebook, Twitter and LinkedIn for all their people-social participation. Facebook and Twitter do not want to share their users’ content with Google, so Google has decided to create its own social network. And to tilt the playing field in its favor (many say unfairly), Google is going to give higher search engine rankings to websites and people who play the Google-social game, called Google+, than those who don’t.

Many of us who already use Facebook, Twitter and LinkedIn, or who do not use any social media, do not “need” another social network to take up our time. But that is not the point. The point is, to get and keep higher search engine rankings on Google (where 3/4 of Internet users search), we have to play the Google+ game their way, or suffer the consequences (lower rankings).

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Pomodoro Technique Helps Concentrate Your Thinking And Work

If you have less ability to concentrate these days, like me and many others, you might be interested in checking out a new way of focusing your time and thinking called the Pomodoro Technique. I read about it online and have already become hooked, complete with an iphone app that features a pomodoro. The name “pomodoro” comes from the Italian word for tomato, which was used by the Italian guy who invented this technique using a kitchen timer shaped like a tomato.
You actually use a kitchen timer, or a smartphone version, in 25 minute increments, with 5 minute breaks in between, to rather rigidly concentrate your work or thinking on one thing and one thing only. All of the methods of the Pomodoro Technique are based on scientific research about how the mind works and learns best. Wish I’d had this in college.
It makes the challenge of concentrating fun, and you can get a lot more done in a day as a result. This is becoming a worldwide “phenomenon,” not that that makes it any better, but it indicates how more and more people of all ages are finding it genuinely valuable and “natural” in its fit.
Here’s a link to a PDF that explains it in detail if you want to check it out. Come back and leave a comment if you find it useful.

A Search Engine Optimization Success Story

We’re proud to provide search engine optimization (SEO) and Internet marketing services to Randolph OB/GYN in Charlotte. Last year we completely redesigned their website to make it search-engine friendly, then we launched our SEO program. And it worked like a charm!


Practice Manager Nikki Herring reports that almost every new patient they get either comes through the website or calls after first visiting the website. The result? An average of 100 new patients a month for the past 4 months, plus ranking No. 1 or No. 2 in Google for more than a dozen typical search phrases.

Contact the Lawrimore team at 704-332-4344 or through our website to discuss how search engine optimization can help your business get lots of new customers and high rankings in the search engines!

“Dynamic Strategic Planning” book now available on amazon.com

Dynamic Strategic Planning BookWe are pleased to announce that our guidebook, Dynamic Strategic Planning: A Powerful Process for Real-World Results, has been published on amazon.com, both as a paperback book and a Kindle edition. You can see it by clicking this link: Dynamic Strategic Planning.

Dynamic Strategic Planning is designed to achieve concrete results in the real world. It emphasizes ways to gain the commitment and energies of people who participate in the process, as opposed to the production of a static document, which is the traditional approach to strategic planning.

“Dynamic Strategic Planning” eBook By Lawrimore Published By Amazon Kindle

A guidebook to a new type of realistic strategic planning, by Lawrimore Inc. President Buck Lawrimore, has been accepted for distribution by Amazon’s Kindle eBook system.

“Dynamic Strategic Planning: A Powerful Process for Real-World Results,” is now available at Amazon’s Kindle store at http://www.amazon.com/Dynamic-Strategic-Planning-Real-World-ebook/dp/B004E10YWK/.

“Dynamic Strategic Planning grew out of years of experience facilitating strategic planning for all kinds of business, government and non-profit organizations,” said author Buck Lawrimore, president of Lawrimore Communications Inc., a Charlotte marketing and strategic consulting firm. “Traditional strategic planning, which originated in the years after World War II, is woefully inadequate for the fast-changing realities of the 21st Century.

“Studies have shown that most traditional strategic plans fail. They are largely a waste of time. And the main reason is that they provide ‘the illusion of control.’ People making the plans believe that just because they put them on paper, they will come true. That is rarely the case,” Lawrimore said.

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Introduction to Search Engine Optimization

Search Engine Optimization (SEO) involves designing websites, and getting links from other websites, to make your website optimally appealing to search engines. The result is higher rankings in the search engine result pages, which in turn leads to more traffic to your site from potential customers, more income, and increased brand recognition.

Many people and companies find that SEO is the most cost-effective form of marketing in existence, especially when it is part of an integrated marketing plan that includes public relations and online advertising. Once high rankings are achieved, they tend to stick unless you are in a very competitive niche. Those rankings cost you nothing, yet they can continue to bring you an unlimited amount of new customers and revenues.

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The Amazing Power of Search Engine Optimization

Search engine optimization is unfortunately being neglected by many companies and website owners, in part because they get nuisance calls and emails several times a week from people all over the world offering to do this with great expertise. Don’t believe it.

While some SEO work can be done at long distance, there is no substitute for sitting down with a marketing firm in Charlotte or wherever  you might be, and talking about your business and your needs. Keywords must be carefully selected. Only an experienced SEO professional can determine what keywords are best for your business to pursue, depending on what your business does and how competitive each keyword is. There is no substitute for face-to-face discussions to work this out.

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