What Is Content Marketing?
How To Understand It And Use It Profitably
By Lawrimore Inc. – Lawrimore.com
Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target markets and also to Google and other search engines. Content can be in the form of web pages, blog posts, long articles, white papers, videos, social media posts and tweets, public relations – almost any form of media that can be “read” by people and search engines.
The new emphasis on Content Marketing is largely a result of recent changes in how Google ranks websites – so important because a top rank in Google, Bing and other search engines can be worth thousands or millions of dollars in increased revenue for a company or organization. How do you best take advantage of these changes in the ever-swirling world of online marketing and social media so that your company comes out on top with increased sales and an improved brand reputation?
The answer is not to focus entirely on Content Marketing on the Internet but to integrate all forms of marketing with your corporate goals and strategies in a step-by-step process we call the 12-Step Content Marketing Pyramid (a larger version will be shown below). But don’t worry – the process we explain here is so simple any business, large or small, can follow it.
By following these steps, you can drive your business from its vision and positioning at the top, to meeting with new customers and closing sales at the base of the pyramid. In between are 10 key steps to take advantage of all that Content Marketing and other marketing strategies and tactics have to offer. One might argue about the sequence of the steps, perhaps, but the series we have outlined is logical, easy to understand, and actionable. Most importantly it includes all the latest strategies and techniques to win solid rankings with the search engines as well as sales in the business marketplace.