Charlotte Advertising Agency Lawrimore Inc. Gives You Control

Charlotte Advertising Agency Gives You Control Over Your Messages and Media

Charlotte advertising agency Lawrimore Inc. offers you the unique advantage of advertising: being able to purchase space or time in the media as often and as much as you like. While ads are not "free" as publicity articles are, if they are properly conceived and designed, they can consistently generate sales far more than they cost.

(1) Newspaper advertisements using local, state, regional or national media, depending on your target audience. Newspaper ads reach the public at large, so the audience is very diverse. However they offer geographic targeting impossible with national media.

(2) Magazine ads are typically but not always full color, designed to stand out from the crowd. Magazine ads are advantageous in showing beautiful color images and reaching targeted audiences.

(3) Direct mail often combines a publication (see publications) with a customized cover letter and special envelope, but can be stand-alone. Large color postcards are especially effective because respondents almost always see them, at least for a few seconds, as opposed to other media which may be totally ignored. We coordinate all creative, production and mailing.

(4) Radio spots involve voice talent and music, and require professional effort to be both distinctive and effective. They are good at communicating excitement and can be very cost-effective. Generally radio stations target specific demographics, so you can target your audiences accordingly, with our help.

(5) Television commercials vary widely in cost depending on length, quality, market and other variables. These mass market-area communications can be especially helpful when it is important to show your product or business in action. They generally cost significantly more to produce and run than radio, but in many markets cable advertising is especially cost-effective.

(6) Outdoor (billboards, banners, etc.) include creative development, production management and media/location planning. Billboards are especially effective at reaching potential customers in cars, such as those driving in or toward an area near your business or development.

(7) Other advertsing items quoted on request include specialty advertising (clothing & mementos), trade show booths, exhibitions and more. For all your advertising needs, contact Charlotte advertising agency Lawrimore Inc. using our online contact form or call us at 704-332-4344

How To Make Your Charlotte Advertising More Cost-Effective

• One ad is usually a waste of money - multiple exposures are needed for good results

• Multiple media are better than one - think about print, broadcast, Internet or trade shows as having a multiplier effect on each other

• Track your ads to see which ones are pulling. Have your staff ask when new prospects call, "How did you hear about us?"

• Be consistent - repeat your brand image and core message while varying the creative content

• Develop a branding or positioning slogan that lets potential customers know immediately what you offer

• Studies by Charlotte advertising agency Lawrimore Inc. of business decision makers in many markets have found that about two thirds of them prefer to be reached with a combination of direct mail and telephone follow-up, so do both!

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