 Charlotte
advertising agency Lawrimore Inc. offers you the unique advantage of
advertising: being able to purchase space or time in the media as often and as much as
you like. While ads are not "free" as publicity articles are, if they are
properly conceived and designed, they can consistently generate sales far
more than they cost.
(1) Newspaper advertisements using local, state, regional or national media, depending on your target
audience. Newspaper ads reach the public at large, so the audience is very
diverse. However they offer geographic targeting impossible with national
media.
(2) Magazine ads are typically
but not always full color, designed to stand out from the crowd. Magazine
ads are advantageous in showing beautiful color images and reaching
targeted audiences.
(3) Direct mail often combines a
publication (see
publications) with a
customized cover letter and special envelope, but can be stand-alone.
Large color postcards are especially effective because respondents almost
always see them, at least for a few seconds, as opposed to other media which
may be totally ignored. We
coordinate all creative, production and mailing.
(4) Radio spots involve voice
talent and music, and require professional effort to be both distinctive
and effective. They are good at communicating excitement and can be very
cost-effective. Generally radio stations target specific demographics, so
you can target your audiences accordingly, with our help.
(5) Television commercials vary
widely in cost depending on length, quality, market and other variables.
These mass market-area communications can be especially helpful when it is
important to show your product or business in action. They generally cost
significantly more to produce and run than radio, but in many markets
cable advertising is especially cost-effective.
(6) Outdoor (billboards, banners,
etc.) include creative development, production management and
media/location planning. Billboards are especially effective at reaching
potential customers in cars, such as those driving in or toward an area
near your business or development.
(7) Other advertsing items quoted on request
include specialty advertising (clothing & mementos), trade show booths,
exhibitions and more. For all your advertising needs, contact Charlotte
advertising agency Lawrimore Inc.
using our online contact form or call us at
704-332-4344
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