Benefits
of Public
Relations & PR:
The Most Economical Forms
Of Mass Communication
 There are
many benefits of public relations and PR. If you want to reach large
audiences as inexpensively as possible, public relations is the way to go.
Public relations includes the
creation and distribution of information, primarily in the form of stories,
published or broadcast by mass media such as newspapers, magazines,
television and radio. Because the media do not charge for publishing these
articles, but consider them valuable for their readers, PR has the
power to reach millions of people for very little money, generating many
valuable sales leads.
Benefits of Public Relations and Publicity include:
- The most economical way by far to reach mass audiences
- Stimulates awareness of and demand for your company products or
services
- Develops a stronger, more controlled image for your firm
- Creates the perception that the company is active, "on the move"
- Has seven times the credibility of advertising, studies show
- Provides an advantage over competitors who do not use ‘P.R.’
effectively
Lawrimore’s principals have over 30 years of experience in public
relations and have won national awards for their work. Among the thousands
of articles they have written are many that have been carried by the
Associated Press to news media around the world, reaching literally many
millions of readers. Other key "placements" have included numerous
multi-page articles in trade publications read by our clients' target
prospects.
Public relations (PR) also includes print and email newsletters, information
brochures, community relations, speeches, government relations and many
other forms of communication in which time and space are not charged by the
media.
Photographs or other visuals add to a story’s appeal and should be
included when possible. Lawrimore staff can take publicity photos in the
Charlotte region or subcontract with skilled photographers anywhere in the
U.S.
For cost-effective public relations services from highly experienced professionals,
contact Lawrimore today with your needs and questions via our
online contact form or phone:
704-332-4344. Learn more about our services as a
Charlotte NC PR
firm here.
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How We Work
Producing PR
For you
Effective public relations begins with
planning the audiences you want to reach and the messages you want to
send. Charlotte public relations firm Lawrimore Inc. has many years of P.R. experience,
and we know what editors
are looking for. We frequently study leading publications or media
serving target markets to better understand each one's style and
preferences. Once we identify
one or more good story ideas working with you, we gather existing
information and interview key people inside and outside the company.
Then we write the article just as we believe reporters for the target
publications would. This includes appropriate grammatical and structural
style, attribution, pacing and other important elements to help ensure
its quick acceptance.
Once we've written the story and you've
approved, we send it to the media. Often they will run it as written,
but other times they will assign a reporter to write it "their way." But
having our prewritten story assures the best possible coverage and often
a much longer article. Later we can send it to other media as
appropriate. Contact us to learn more.
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