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Our Top Book Recommendations |
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These
are the books we've written about in "The Managing-Leading
Edge" ezines and reports. |
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 From
one of the fathers of America's quality movement comes this masterpiece,
full of how-to steps that have had a huge impact on current marketing.
Managing Customer Value is THE key to marketing success.
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 No
manager or leader can afford to not be very familiar with Covey's
principles, so useful in life and work. A huge best-seller which has
influenced thousands of lives and companies.
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 A
high-impact system being followed by many companies worldwide who want
to manage and measure what's important. Goes beyond finances to new
leading indicators of success.
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Results of a major world study on how organizations align people and customers, strategy and operations for
greater success and employee satisfaction.
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 The
Fifth Discipline refers to systems thinking, which every manager-leader must
understand and use. This is a modern classic. Introduces the Learning
Organization concept which has influenced thousands.
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 America's
leading change expert gives a step- by-step guide to initiating and
accomplishing a major change effort in your organization. Easy to
understand and follow.
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 Results
of a massive worldwide study of what the greatest managers do. Guaranteed to
surprise you. Be a better manager now by following these common-sense rules with
your people.
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 Sequel to "First Break," includes a great online system for evaluating your
own strengths, as well as managing others with different strengths. By the book
and get your free user code for the online self-test.
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 The
greatest management principle of all times is explained here: 'That which gets
reinforced gets repeated.' Plus how to use it
to get results with the people you manage or know--even your kids!
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 The
best book ever written about how to 'Please Understand Me' using the world's No.
1 personality profile, Myers-Briggs Type Indicator. Take the author's free online
MBTI test at www.keirsey.com
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If
you want to understand and deliver quality service, you must read this
book. By the team that first defined service quality. Explains the
importance of "balancing customer perceptions and expectations."
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 A great overview of Total Quality Manage- ment and how to put it
into practice, with examples from many companies, most of them big. Part
of the Portable MBA Series.
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 Why
don't we do what we know we should? These authors give several major reasons,
plus how to get your organization to close the gap.
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 'Pragmatics
of Human Communication' has changed lives it is so powerful. Valuable for all
your relationships, work and home, especially spouse. 'You cannot not
communicate.'
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 Probably
the most influential marketing book of the past several decades, Al Ries and
Jack Trout changed everybody's thinking about how to win the "battle for
your mind" with smart strategy and tactics.
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 You might think
you're marketing to a market segment, but only when you establish a relationship with customers on a
one-to-one basis do you really create loyalty and a "One-To-One
Future."
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 Innovative
ideas about how to make customers the source of your growth, including an
excellent concept of 'hard-wiring the voice of the customer.' Written by 2
highly respected consultants.
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